MIS716 – Artificial Intelligence for Business
Code -MIS716 assignment help
Subject- Artificial Intelligence for Business assignment help
Description
The objective of this assignment is to assess your ability to critically evaluate AI opportunities (ULO2)
and impact these have in both organisational and societal contexts (ULO3) and develop AI
recommendations that meet organisational and social needs (ULO2).
More specifically, you are required to develop and deliver a business proposal on how the
organisation in the provided case study (see below) can best embrace AI. The proposal should include
the following components:
• An analysis of the organisation, its complexity, relevant stakeholders and social context. The
analysis is to include the identification and discussion of the stakeholders’ needs in relation to
the requirements of an AI solution using the BHT Framework.
• The proposed solution and a list of recommendations and justification why these are effective
and suitable for the organisation to embrace AI.
In addition, you are required to reflect on and critique own knowledge of AI and professional skills and
plan for future professional development.
Case study
PizziaEila is a restaurant chain of over forty outlets in Australia. The business chain was opened in the
middle 1980s. PizziaEila offers delicious pizza, pasta and various Italian-style cuisine. In addition,
their restaurants offer a special place for customers to experience excellent service quality and a
warm, homely atmosphere.
PizziaEila is proactive in digital transformation and innovation. Under the leadership of Mr Paulo
Cassano, Head of Technology, they operate an eCom website, a mobile app, and a Facebook business
page to list their shops’ locations, menu and food photos, and contact details, receive orders as well
as interacting with their customers. In addition, they also advertise their foods via Yelp. The
Technology team provides technical support and information services to the Customer Experience
and Sales teams to interact with customers and receive orders through their eCom website, the app,
Facebook and Yelp pages. The Sales teams receive a consistent number of daily food orders via the
app. Currently, all PizziaEila restaurants take pick-up orders, while several restaurants take both pickup
and delivery services.
Similar to other businesses, PizziaEila struggles with social distancing and lockdown restrictions
during the Covid-19 pandemic. Indeed, they face various challenges, for example, staff exposure risks
with walk-in or pick-up customers, driver exposure risks when delivering foods, ingredient supply
prediction and management, and reduced capacity requirements. Furthermore, strong competition
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is another challenge since many pizza makers also offer online ordering and new pizza styles.
Consequently, PizziaEila is keen to explore various AI technologies - for example AI robots, virtual
assistants, cognitive automation, AI-enabled process automation using AI techniques such as
machine learning, natural language processing, speech recognition, or image processing etc. – to
remain sustainable and competitive.
Paulo Cassano has invited you and your team to explore the AI possibilities and develop an AI
proposal. As a consultant, your mission is to prepare a business report to help PizziaEila decide on a
relevant and responsible AI solution to develop and implement. You are required to select one or
several of the above-stated challenges and propose an AI solution that would help PizziaEila remain
sustainable and competitive. You are also asked to present the AI solution by using several essential
user stories and justify it.
